Media Planning and Buying Services Vendor of Record 2024 Tender

• Country: Canada
• Summary: Media Planning and Buying Services Vendor of Record 2024 - Refresh
• CAT Ref No: 131349931
• Deadline: 29 Jan 2026
• Financier: Self Financed
• Purchaser Ownership: Government
• Tender Value: Refer Document
• Notice Type: Tender
• Document Ref. No.: tender_21261
• Purchaser's Detail:
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• Description:
• Project Type : Services
  Multi Lot Project :No
  Detailed_Description : To establish a Media Planning and Buying Services Vendor of Record (VOR) that will be drawn from, to provide media services to ministries and some government agencies when required. The VOR will comprise of multiple companies contracted to Supply Ontario on a non-exclusive basis.Ministry and agency campaigns can vary greatly in terms of campaign objectives, target audiences, budget levels and duration. A VOR approach - which will comprise of a pool of media agencies of different sizes and specialties - will allow each ministry and government agency to select a media partner that is best suited to their specific campaign needs.Individual campaign assignments will be awarded competitively through an invitational Second Stage Selection Process. This process will be managed by Supply Ontario in accordance with Supply Ontario-s best practices and procedures.Successful companies must demonstrate established capabilities in media strategy, planning, negotiation and purchasing across all media types and platforms. This includes English, French, Indigenous and multicultural campaigns across Ontario and could also include other provinces, U.S. and overseas markets.This is an opportunity for additional candidates to qualify as a Preferred Vendor. Current Preferred Vendors will remain Preferred Vendors (no need to re-qualify or to respond to this posting).
  Scope of Work : Successful companies must demonstrate established capabilities in media strategy, planning, negotiation and purchasing across all media types and platforms. This includes English, French, Indigenous and multicultural campaigns across Ontario and could also include other provinces, U.S. and overseas markets.
  Project Categories :80171500-Situation and stakeholder analysis and communications planning services
  80171600-Publicity and marketing support services
  80171800-Public relations and media relations services
  80172000-Professional communication services
  82101900-Media placement and fulfillment
  83121700-Mass communication services
• Documents:

 Tender Notice