Tender Details

Country: Canada
Summary: Media Buying & Planning Agency
CAT Ref No: 103274823
Deadline: 31 Jul 2024
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: CR 04-24-988
Purchaser's Detail:
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Description:
McMaster University invites qualified bidders to submit responses for the supply of media buying and planning support in accordance with the terms of this Request for Proposals.McMaster-s media buying strategies support a variety of university priorities, including reputation growth and brand awareness, and the recruitment of students, domestically and globally, to various levels of programming. These services may be used by a number of McMaster departments, including but not limited to Communications, Marketing and Public Affairs (CMPA), and McMaster Continuing Education (MCE). Bidders must quote the entire bid. Partial bids will not be accepted.McMaster University (the “University”) is seeking an experienced agency partner who can plan, negotiate and manage media buying using proven media strategies for the University. Specifically, the University is seeking an agency with knowledge, success and tools to fulfill the University-s media plans for the 2024/2025 fiscal year and beyond. Media buys will include, but will not be limited to, SEM, digital, display, search, programmatic, social, radio, TV, out of home and print.Increasing competitiveness between post-secondary institutions, combined with the looming end of Ontario-s enrolment boom, the competitive recruitment environment for the best students and faculty, and the importance of universities establishing a clear and prominent place for themselves, have created a growing need for McMaster to differentiate itself and to ...
Documents:

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Media Buying & Planning Agency - Canada Tender

The MCMASTER UNIVERSITY, a Government sector organization in Canada, has announced a new tender for Media Buying & Planning Agency. This tender is published on CanadaTenders under CAT Ref No: 103274823 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2024-07-31.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.