Tender Details

Country: Canada
Summary: Marketing Services (Agency of Record)
CAT Ref No: 112942637
Deadline: 10 Feb 2025
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: NRFP124008657
Purchaser's Detail:
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Description:
TCAR seeks to engage a full-service marketing agency that consistently brings big strategic thinking to the table, to guide decisions around goals, objectives, targets and tactics. The Contracted Supplier will challenge traditional marketing methods; dig deep into available research; consider new innovative approaches and opportunities for growth. The Contracted Supplier will work with the TCAR team to ensure the appropriate marketing strategies are implemented to continue to increase travel to Newfoundland and Labrador from target markets and maximize traveller spending. Newfoundland and Labrador-s most important target market for the non-resident vacation traveller is Canada (primary focus in Ontario and Alberta; secondary Montreal (English) and Nova Scotia, and the remainder of Canada). Target visitors are profiled as ‘Learners: Authentic Experiencers and Rejuvenators-; leisure travellers seeking authentic experiences and rejuvenation from cultural and soft adventure travel experiences; they are primarily 55+ with a higher-than-average household income; well educated couples and singles; sophisticated and experienced travellers; curious people; they seek more unusual places and experiences 'off the beaten track-. The USA (with heavy focus in New England and Mid-Atlantic states), the United Kingdom and Germany are secondary target markets; and marketing activities undertaken are largely in partnership with Destination Canada and the Atlantic Canada Agreement on Tourism (ACA...
Documents:

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Marketing Services (Agency of Record) - Canada Tender

The GOVERNMENT OF NEWFOUNDLAND AND LABRADOR (GNL) - PUBLIC PROCUREMENT AGENCY, a Government sector organization in Canada, has announced a new tender for Marketing Services (Agency of Record). This tender is published on CanadaTenders under CAT Ref No: 112942637 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-02-10.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.