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Tender Details
- Country: Canada
- Summary: Executing Agency for Canada Brand Marketing Pilot in Japan (01B68-22-0076)
- CAT Ref No: 66663933
- Deadline: 28 Jun 2022
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: Public
- Tender Value: Refer Document
- Notice Type: Tender
- Document Ref. No.: 01B68-22-0076
- Purchaser's Detail :
- Description :
- Tender are invited for To expand the presence of Canadian food products in Japan, a refreshed Canada Brand will be launched in 2022-2023 and 2023-2024 that will feature a targeted, digital and ecommerce marketing consumer campaign.ConsiderationsIn the context of this project, food includes, but is not limited to:Secondary agriculture and processed foods and beverages, including maple syrup/sugar, honey, vegetables, dried and frozen fruits, cuts of meat, confectionary, and prepared mealsProcessed fish and seafoodAlcoholic and non-alcoholic beveragesPet foodFunctional foods, and health and wellness products that are widely considered foodExcluded and out of scope:Outputs of primary agriculture (i.e. primary commodities such as bulk wheat or live animals)Agriculture or fishing industry machinery and toolsFoodservice and meal delivery platforms (e.g. UberEats)Agri-food technology, food packaging2. BackgroundThe Canada Brand was launched in 2006 to give the Canadian food and agriculture industry a competitive advantage through a common strategy and set of tools, and to raise the profile of and help differentiate Canadian food products from the competition globally. The strategy and its elements were developed in collaboration with industry and the government.At its peak, over 700 Canadian agriculture, food and seafood businesses and associations, were using the Canada Brand to enhance their promotions. It offered a member portal where assets such as logos, taglines, stock photos a...
- Documents :
Purchaser : AGRICULTURE AND AGRI-FOOD CANADA
Contact name :Harrington, Kyle
Email :kyle.harrington@agr.gc.ca
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