Creative and Media Agency - Prequalification (Phase 1)

CanadaTenders notice for Creative and Media Agency - Prequalification (Phase 1). The reference ID of the tender is 49555464 and it is closing on 19 Feb 2021.

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Tender Details

  • Country: Canada
  • Summary: Creative and Media Agency - Prequalification (Phase 1)
  • CAT Ref No: 49555464
  • Deadline: 19 Feb 2021
  • Competition: ICB
  • Financier: Self Financed
  • Purchaser Ownership: -
  • Tender Value: Refer Document
  • Notice Type: Tender
  • Document Ref. No.: 0000191334
  • Purchaser's Detail :
  • Purchaser : VIA RAIL CANADA INC.
    Montréal, QC, CAN
    Contact Information : Sergio Adrian Sarmiento, 514-871-6384, sergioadrian_sarmiento@viarail.ca
    Email :sergioadrian_sarmiento@viarail.ca

  • Description :
  • Creative and Media Agency - Prequalification (Phase 1)
    Solicitation Type : RFQ - Request for Qualifications (Formal)
    Solicitation Number : ITT202012001
    Location : Canada, Quebec, Montréal
    Delivery Point : Montreal
    Purchase Type : Duration: 5 years Option: 2 x 1

    Description : VIA Rail is looking to partner with a results-driven creative/media agency (or group of agencies) to help fulfil its vision to be a smarter way to move people, together with its passenger-first mission. The selected agency(ies) will have to collaborate closely with the VIA Rail Marketing team and the current Digital agency partner in order to plan and deliver highly targeted, effective, and integrated advertising campaigns driving VIA Rail-s annual revenue targets and long-term growth and transformation objectives. The goal of this Request for Proposal (‘-RFP--) process is to select a unified solution where creative and media services are fully integrated. VIA Rail will only accept proposals with one of the following approaches: A Creative & Brand agency with internal media planning and buying expertise; A Creative & Brand agency in partnership with a Media agency; A Media agency in partnership with a Creative & Brand agency.The first phase is to fill out and return the pre-qualification form (ITT202012001 Creative+Media Prequalification form), as well as provide all the information required in the Tender document. VIA wishes to prequalify a maximum of ten (10) tenderers. In...
  • Documents :
  •  Tender Notice

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