Tender Details

Country: Canada
Summary: Canada Brand Ecommerce Project in Japan (01B68-21-0199)
CAT Ref No: 64590030
Deadline: 02 May 2022
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: 01B68-21-0199
Purchaser's Detail:
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Description:
Tender are invited for While Canada is perceived positively in Japan, a limited awareness of specific Canadian food and beverage products or brands in the market persists. To expand Canadian food and beverage products- presence in the market, a refreshed Canada Brand will be launched in Japan in 2022-2023 and 2023-2024 that will feature a targeted digital and ecommerce marketing consumer campaign.The Objective: To leverage the refreshed Canada Brand and a positive international image of Canada as a supplier of safe, high-quality food made by trustworthy people from a pristine, sustainable environment, as well as to grow consumer awareness, drive demand for, and generate increased sales of Canadian food products in Japan.Targeted Products: 1) Secondary agriculture and processed foods and beverages, including, but not limited to: maple syrup/sugar, honey, vegetables, dried and frozen fruits, cuts of meat, confectionery, prepared meals; 2) Processed fish and seafood; 3) Alcoholic and non-alcoholic beverages; 4) Pet food; and 5) Functional foods and health and wellness products that are widely considered food.Excluded and Out of Scope: Commodities such as bulk wheat or live animals; agriculture or fishing industry machinery and tools; food service and meal delivery platforms (e.g. UberEats); agri-food technology; and food packaging.
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Documents:

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Canada Brand Ecommerce Project in Japan (01B68-21-0199) - Canada Tender

The AGRICULTURE AND AGRI-FOOD CANADA, a Government sector organization in Canada, has announced a new tender for Canada Brand Ecommerce Project in Japan (01B68-21-0199). This tender is published on CanadaTenders under CAT Ref No: 64590030 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2022-05-02.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.