Tender Details

Country: Canada
Summary: Atb Financial - Rfi 25.58- Media Buying Partner
CAT Ref No: 116029800
Deadline: 09 Apr 2025
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: AB-2025-01970
Purchaser's Detail:
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Description:
This RFI aims to gather insights into the media agency landscape to evaluate the viability and structure of a potential multi-agency model. The Agency of Record (AOR) will manage our media buying and ensure brand consistency. The evolving media landscape, increasingly complex customer journeys, and channel proliferation have created fragmented operational landscapes that are challenging to navigate effectively. These conditions necessitate greater flexibility and specialized expertise that a multi-agency approach may better provide.To adapt, we are exploring a multi-agency model that integrates specialized media partners to enhance paid channel efficacy. This approach will allow us to leverage niche expertise, emerging trends, and innovative strategies while maintaining a cohesive, collaborative framework. For this model to succeed, agency partners must demonstrate both the ability and commitment to seamless collaboration with ATB-s internal teams and other media agencies that partner with ATB.This RFI is open to agencies with various structures, whether full-service or specialized, that can meet our needs.
Documents:

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Atb Financial - Rfi 25.58- Media Buying Partner - Canada Tender

The ATB FINANCIAL, a Government sector organization in Canada, has announced a new tender for Atb Financial - Rfi 25.58- Media Buying Partner. This tender is published on CanadaTenders under CAT Ref No: 116029800 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-04-09.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.