2025 Performance Marketing Services Vendor of Record Tender

• Country: Canada
• Summary: 2025 Performance Marketing Services Vendor of Record
• CAT Ref No: 125200872
• Deadline: 30 Sep 2025
• Financier: Self Financed
• Purchaser Ownership: Government
• Tender Value: Refer Document
• Notice Type: Tender
• Document Ref. No.:
• Purchaser's Detail:
  Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details.

  Login to see details
• Description:
• Project Type : Services
  Multi Lot Project :No
  Detailed_Description : Become a Performance Marketing Services preferred vendor.Centralized Supply Chain Ontario (operating as Supply Ontario) seeks expert vendors to provide performance marketing services on a Vendor of Record (VOR) basis.Candidates will have the opportunity to work with public sector clients to provide a fully integrated suite of related services in digital marketing, database marketing and insights, and data products to help maximize acquisition, retention, and business growth.Performance marketing relies on, and is directed by, insights across eCommerce, user acquisition and lead generation; consequently, public sector clients endeavour to deploy online marketing programs that are entirely scalable and sustainable, save time and money, improve results and generate metrics to shape future strategy.Ontario will source leading-edge vendors to deliver technology enabled marketing effective in achieving goals (e.g., revenue, behavioural change, broadened interest, and increased awareness and engagement.)This new VOR will equip public sector marketers with the right data for customer prospecting, and to optimize digital performance, website usability, content, architecture, and conversion strategies, plus more.Only Preferred Vendors will be invited to compete for available projects.Apply here to join the Performance Marketing Services VOR for contracts valued at $30,300 or more.
  Scope of Work : Scope of Work HighlightsVendors may independently, or in partnership, offer expertise, and technology-enabled solutions in one or more Performance Marketing Services areas, notably, but not limited to:• Search engine optimization (SEO)• Website design and optimization (digital performance, usability, content, architecture, conversion strategies; landing and lead-generation pages: creative / design, updates)• Link building• Pay per click (PPC)• Social media marketing (Facebook, Google, Twitter, etc.)• Subscription centre and subscriber / data model (technical design, creative, deployment, updates)• E-mail marketing (creative, design, illustration, gif animation, copywriting, html development)• E-commerce web design• Content writing• Data access (online, offline, digital)• Conversion rate optimization• Cross-channel campaigns (technical design, implementation; audience query, selection; DataSource implementation; campaign updates, maintenance; scheduling, deployment; analytics)• Campaign automation (technical design, implementation, updates, maintenance)Client Services Required• Project Management to meet requirements such as client services and project oversight; software; quality control; allocation of assignments, staffing (e.g. specialists); scheduling; approvals; and, other processes and reports as needed.• Proven Financial Management processes for estimates, invoices, and approvals; tracking software; and commitment to excellence in flawless execution while delivering results efficiently.
  Project Categories :43232100-Content authoring and editing software
  43232200-Content management software
  45131600-Moving picture media
  55101500-Printed publications
  55111500-Electronic publications and music
  55121700-Signage
  60121000-Art
  80101500-Business and corporate management consultation services
  80101600-Project management
  80141500-Market research
  80141600-Sales and business promotion activities
  80161500-Management support services
  80171500-Situation and stakeholder analysis and communications planning services
  80171600-Publicity and marketing support services
  80171700-Reputation and brand management services
  80171800-Public relations and media relations services
  80171900-Stakeholder management and relations services
  80172000-Professional communication services
  80172100-Issues and crisis management services
  81141700-Production planning and control
  82101500-Print advertising
  82101600-Broadcast advertising
  82101700-Aerial advertising
  82101800-Advertising agency services
  82111500-Technical writing
  82111600-Non technical writing
  82111700-Creative writing
  82111800-Editorial and support services
  82111900-News and publicity services
  82131600-Photographers and cinematographers
  82141500-Art design services
  82151500-Visual art services
  83111800-Television services
  83121700-Mass communication services
  86132100-Training planning, facilitation and delivery services
  90141600-Sports event promotion and sponsorship
• Documents:

 Tender Notice