2024 Indigenous and Multicultural Communication Services - Refresh

• Country: Canada
• Summary: 2024 Indigenous and Multicultural Communication Services - Refresh
• CAT Ref No: 130809825
• Deadline: 16 Jan 2026
• Financier: Self Financed
• Purchaser Ownership: Government
• Tender Value: Refer Document
• Notice Type: Tender
• Document Ref. No.: tender_21224
• Purchaser's Detail:
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• Description:
• Project Type : Services
  Multi Lot Project :No
  Detailed_Description : Get on the preferred vendors list for Indigenous and Multicultural Communication Services!We seek vendors with capabilities in digital and traditional spaces to support strategy and creative development, media planning, community outreach, public relations, and experiential events for the Government of Ontario's ministries and agencies.Qualifying vendors may have the opportunity to work with the government and provide marketing services, including: •Develop integrated marketing campaigns from concept to execution and post-reporting.•Consumer expertise and marketing landscape best practices•Create and design advertising, graphic design, video, radio, branded digital production, social media and web.•Prepare media plans and buy television, radio, print, outdoor, digital, social, and any media vehicle that assists in marketing client products. •Transcreation of content to capture brand voice and message in an entirely new language.•Various levels of creative from unique products to bespoke campaigns.•Retail support tools.•Engage racial and ethnic community-based organizations to support culturally competent approaches to information dissemination by clients.•Plan and execute public relations, outreach, and activation programs.•Digital marketing (web design, development and execution, email marketing, online promotions, digital strategy and planning, database marketing, and more).•Additional related services as required.This is an opportunity for additional candidates to qualify as a Preferred Vendor. Current Preferred Vendors will remain Preferred Vendors (no need to re-qualify or to respond to this posting).
  Scope of Work : Preferred Vendors may be required to provide some or all of the following:•Account Management - budget tracking, estimates, reconciliations, payments•Strategic Planning - campaigns, public relations, outreach, social media, events, educational initiatives; research-based marketing and targeting.•Creative Strategy and Design - data-driven communications; integrate trends to impact success.•Digital Services - website design, development and execution, website management and hosting, e-marketing, online promotions, database marketing•Concept Development and Production - creative elements(digital, cinema, print, radio, TV, events) for multi-platform executions•Multi-channel Content - develop / optimize for earned, owned, paid channels•Cooperative Marketing - develop assets with extension opportunities for partners•Media Planning and Buying - provide planning and buying services in target markets for integrated communications.•Public Relations - executive communications, digital and social media, domestic public relations•Translation Services - for multi-language campaigns and projects•Research - collaborate with clients on how to build brand reputation and increase program support.•Project Management - planning, oversight, quality-control, delivery of print, broadcast, digital, cinema, events / shows, partnership materials and video.•Diversity, Equity and Inclusion - dedication to diversity, equity, and inclusion in staffing, partnerships and leadership.Click the ‘Login or Register to Participate- link at the top of this page to learn more about submission requirements, evaluation criteria, and to get started.
  Project Categories :45131600-Moving picture media
  55101500-Printed publications
  55111500-Electronic publications and music
  55121700-Signage
  80141600-Sales and business promotion activities
  80171500-Situation and stakeholder analysis and communications planning services
  80171600-Publicity and marketing support services
  80171700-Reputation and brand management services
  80171800-Public relations and media relations services
  80171900-Stakeholder management and relations services
  80172000-Professional communication services
  80172100-Issues and crisis management services
  82101500-Print advertising
  82101600-Broadcast advertising
  82101800-Advertising agency services
  82111900-News and publicity services
  82121700-Photocopying
  82121800-Publishing
• Documents:

 Tender Notice